Most people think twice before speaking on SPICCO’s name, it might connate something derogative, demeaning and offensive or just out right insulting but in true SPICCO fashion, he breaks down the science behind his name. “There’s power in your words man, my job is to manipulate word play, straight like that! When I was younger some random white homeless dude called me a spic, it was funny to me because here you have the bottom of the barrel, a waste of life still being a racist, that’s when I knew how real words can be. I adopted it as my tag name and added the CO at the end, for spic & company. I gravitated more towards rapping because I couldn’t Graf for shit.” SPICCO born Jason Francisco Gutierrez (Jan. 12, 1983) in Queens New York was his father’s 1st born. His father being an extreme Salsa fanatic instilled musicality as an everyday norm but it wasn’t long before he took heed to the culture directly surrounding him, Hip Hop. “The same love my pops has for Salsa I have for Hip Hop, the only difference is I picked up a microphone and he fucks with maracas.”
SPICCO represents not only Hip Hop but also life. His music comes from the heart and is filled with passion and knowledge. There are many times when I’m listening to a joint from him and he spits a line that has me hitting the books and researching that topic to better my own understanding. SPICCO can be classified as a rare breed; he embodies the essence of critical thinking and a vivid imagination. We live in times where we’re brain washed by the masses, as we have more religion but less conviction, we have more technology but less awareness and we have more notoriety but less compassion and empathy. His tracks hit the lungs like a breath of fresh air in such questionable times.
He brands his music with wisdom and creativity. “My main influence had to be my brother Cesar, he was the one writing rhymes and stories that had me glued to the page; I had to pick up the pen after that, it was only right.” If I could sum up SPICCO’s music in one line I would have to use one of his quotable rhymes where he states “I’m not attracted to negative forces I’m just inclined to expose them” and that truly is what Hip Hop is all about. As a true Hip Hop enthusiast, I can without a shadow of a doubt say that SPICCO is pound for pound one of the best emcees I’ve ever heard. He has story lines, and concepts, social awareness, impeccable flow and delivery; just a super well-rounded lyricist. It’s people like SPICCO who keep the sound authentic and true to its New York City roots. He motivates others to step up their penmanship and also reminds us of the importance and impact music can make. “I had a producer cat from Spain tell me once that if it wasn’t for me and my team he would’ve taken his life, that’s deep sun. We do this shit for real.”